People made tons of propositions for his first book. All the big publishing houses. There were propositions for thick and heavy books, for manual-style books, and even some for something really exclusive. Every time we would talk about it and then… It was never quite right.One of his dreams was to one day come across a young fashion student with his book in hand, dog-eared and tattered pages, notes in the margins, lots of ideas and lots of life.

And then one day he called me, and I could feel there was something in his voice. Someone finally came to him with the perfect project: a simple and beautiful book. Easy to have with you. Reasonably priced. Finally, something that seemed like the right project and one that suits him well.